A new tourism campaign, Queensland – You’re Good to Go – is projected to deliver a $1 billion in overnight accommodation takings for hard hit tourism operators over the next four months.

Premier Annastacia Palaszczuk launched the campaign to encourage Queenslanders to go and explore their own state.

“In coming weeks, you’ll see our Queensland – You’re Good to Go campaign on television, in newspapers and across social media platforms showcasing the best of our state from Cape York to Coolangatta,” said Ms Palaszczuk.

“Because Queenslanders have done such a great job flattening the curve, we were able to open up intrastate travel two weeks earlier.

“We live in one of the most beautiful places in the world. Now’s the time to get out and about and experience it.

“One in 10 Queenslanders rely on our tourism industry for a living. This campaign will help us to safeguard more than 230,000 jobs.” 

Queensland – You’re Good to Go – would run from June until August and will have flow on effects into the September school holidays, Ms Palaszczuk said.

“Tourism and Events Queensland expects Queenslanders could spend over 9 million nights enjoying what the state has to offer, which would produce a $1 billion in overnight expenditure for tourism operators,” she said.

“Every year, 3.2 million Queenslanders spend nearly $10 billion holidaying interstate and overseas.

“This campaign will help us to tap into that market to support our tourism operators.”