Bowen boosts Don Dash

Bowen Rail Companyhas signed up as the new naming rights sponsor of this year’s Whitsundays Don River Dash 300 offroad race. The Don River Dash 300 is a two-day offroad race that sees motorbikes, buggies and trophy trucks tackle a rugged ‘desert. style course through the dry riverbed of Bowen’s Don River. The event injects more than $4 million into the local economy as thousands of competitors and motorsport enthusiasts from across Australia descend on Bowen and the Whitsundays each September. Main image: (L-R) Bowen Rail Company (BRC) General Manager Brendan Lane, Don River Dash secretary Wanita Sparr, and BRC rollingstock maintainer Trent Williams at BRC’s rail provisioning yard north of Bowen’s Don River. The company was delighted to partner with an event that showcased Bowen and the Whitsundays to the world, said Bowen Rail Company General Manager Brendan Lane. “This is the sixth year of the Don River Dash and to be able to partner with an event that showcases Bowen and the Whitsundays to the world is something we’re passionate about as a local business, but also as members of this community,” Mr Lane said. “The Dash is an event our team members are keen to participate in and keen to support and we strive to get behind the events and causes that are important to our people and their families. “It’s also another way we can add to the vibrancy of Bowen and the greater Whitsunday region on top of the economic value of the local jobs we support and the opportunities we create for local businesses. “We’re a business that appreciates horsepower, too. I doubt many competitors will match the 4,300 horsepower of one of our locomotives, but we can’t wait to see the action on the Don in September.” He was hoping to better his ninth place in his motorbike class last year and beat his brother and fellow BRC employee, said Byron Bowen Rail Company rollingstock maintainer Trent Williams. “I’m not sure what Byron is going to ride yet, there might be a bit of a secret coming up, but it’s going to be on this year and you’re going to be seeing who’s the better brother,” Mr Williams said. “I didn't really do much practice last year, just jumped on and rode. So hopefully with a bit more practice and time put into it this year I can do a bit better and maybe get a podium.” Bowen Rail Company’s support elevated both the social and economic value of the event said Don River Dash secretary Wanita Sparr. “Tourism Whitsundays and Whitsunday Regional Council tell us the Don River Dash’s local economic contribution is well over $4 million a year, and you only have to look at the local hoteliers and retailers who are overflowing with customers during and after the race and to understand why,” Ms Sparr said. “We had more than a thousand people camped at the showgrounds last year. “But we simply couldn’t put on the same quality of event without the support of a major corporate sponsor like Bowen Rail Company. Competitor nominations open in June. Click here for more information about the Don River Dash.

Bowen boosts Don Dash

Industry Queensland

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